Unlike commercial radio, 3KND is not about profits and financial returns to shareholders. 3KND is about its stakeholders, who are every listener and every Indigenous Victorian.

3KND is about equality, recognition, sharing, obliterating stereotypes and expressing Indigenous Australia's diversity. As a voice for Melbourne's Indigenous community, we cover issues of special, social, often vital, interest to that community.
But even though we face many serious issues, there's always time for some music, a bit of fun and a good laugh.

In this spirit, 3KND provides information and entertainment for our community...and anyone else who wants to join in.