Shelley Cable is a Wilman-Nyoongar woman from Perth and was handpicked by Andrew and Nicola Forrest to be the new CEO of Generation One in 2019. Previously being in a senior consultant role at PricewaterhouseCoopers’ Indigenous Consulting. She is passionate about Indigenous economic empowerment through business and financial literacy. In 2017, Shelley was invited to attend the United Nations and presented to the UN’s Expert Mechanism on the Rights of Indigenous Peoples, on how financial empowerment can help protect and express human rights. Shelley was also a delegate to the Uluru Convention on Constitutional Reform, which resulted in the Uluru Statement of the Heart. She is a Certified Practising Accountant, one of less than 100 qualified Indigenous accountants in Australia.
Shelley is the CEO of the Generation One initiative at the Minderoo Foundation which runs masterclasses for Indigenous entrepreneurs and conducts research into Indigenous employment. She is also the granddaughter of AFL hall of famer Barry Cable and has a good story to tell about Indigenous Australians building their own businesses. Shelley talks about the exciting launch of the Indigenous Business Centre for Indigenous education and engagement. The Dilin Duwa Centre for Indigenous Business Leadership was launched at the University of Melbourne and Melbourne Business School. The Centre will be a home for education, engagement and research to support the self-determined growth of Indigenous businesspeople, companies, and communities around the country. The name Dilin Duwa means “everlasting flow” in the Woi Wurrung language of the Wurundjeri people, on whose lands the Centre is located. It signifies the convergence of three streams of activities - teaching/programs, research and engagement.