Today we yarn with First Peoples’ Health and Wellbeing CEO Karinda Taylor about the launch of their “ Take Your Shot” Campaign.
Karinda Taylor is a Wamba Wamba woman. Karinda brings a wealth of experience in various clinical, strategic leadership and management roles across Aboriginal community controlled health organisations, state government and regional and metropolitan hospitals.
As a registered nurse and midwife, Karinda has over 15 years' experience in healthcare and has a strong commitment to Aboriginal health, considering a connection to culture, kin and a sense of belonging as vital to one’s overall health and wellbeing.
Community controlled Aboriginal health service First Peoples’ Health and Wellbeing have teamed up with Melbourne production house Typecast Entertainment on the TAKE YOUR SHOT advertising campaign, aimed at encouraging the Aboriginal and Torres Strait Islander community to get vaccinated for Covid-19. The campaign comprises a suite of video and poster assets that will be rolled out across ACCHOs (Aboriginal Community Controlled Health Organisations) around the country, as well as digital and social media channels.
Set to an original soundtrack by musician Philly, the TAKE YOUR SHOT campaign delivers the vital vaccination message, in a fresh and impactful way. The campaign features talent from across the Aboriginal and Torres Strait Islander community including respected Elder Aunty Cecily Atkinson, Hamilton cast members Callan Purcell and Tainga Savage, dancer Joel Bray, DJ and Fashion Designer Soju Gang and student and basketballer Carlin Briggs. The campaign was conceived and executed by Typecast Entertainment’s Tony Briggs and Damienne Pradier, in collaboration with First Peoples’ Health and Wellbeing CEO Karinda Taylor.
First Peoples’ Health and Wellbeing is a dynamic Aboriginal community controlled health service aiming to improve access to affordable primary care in urban Melbourne. Since the pandemic, the organisation has experienced great success in boosting vaccination rates amongst Melbourne’s Indigenous community. With the support of organisations such as First Peoples’ Health and Wellbeing, the local Aboriginal community in Melbourne were double vaccinated at rates twice as high as the rest of the country, despite logistical issues around vaccine supply.
This success in communicating the vaccination message to Melbourne’s Indigenous community led First Peoples’ Health and Wellbeing to take the message wider, undertaking a campaign to educate a national audience and spread the important health message. A close relationship with the team at Typecast Entertainment saw the development of a suite of assets created by Aboriginal people for Aboriginal people, to increase awareness and vaccination rates across the country.
First Peoples’ Health and Wellbeing CEO Karinda Taylor comments “The lagging vaccination rates of Indigenous communities is a national crisis. We developed this educational campaign with Typecast Entertainment to raise awareness for this vital issue, and to speak directly to our local community. We are determined to spread this health message with Indigenous communities across the country. There isn’t a second to lose.”
Typecast Entertainment’s Tony Briggs adds “We feel strongly about the vaccination message, and wanted to get involved in any way that we could to improve the vaccination rates within our community. Karinda Taylor and the First Peoples’ Health and Wellbeing team are doing incredible work, and it was a privilege to work with them on TAKE YOUR SHOT campaign, along with our awesome talent. We hope these educational videos and posters reach a wide audience and make a difference.”